Live demo — proposal generated in seconds
How it works
Three steps. Under 60 seconds. No training required.
Describe the job
Type 2–3 sentences. AC replacement, roof tear-off, kitchen remodel — whatever the project.
Generate the proposal
Kestrel builds a complete good/better/best proposal with scope, pricing tiers, and terms.
Send it
Review, edit, export to PDF. Share a link or email it. Track when your customer opens it.
Templates for your trade
8 purpose-built templates across three industries — more coming soon.
Replacement, New Install, Repair
Roof Replacement, Roof Repair
Kitchen, Bathroom, General
Built for contractors
Works on your phone between jobs. No laptop required.
AI-powered generation
Good/better/best tiers with realistic specs and pricing ranges tailored to each trade.
Your brand, your terms
Set your company info, warranty language, exclusions, and payment terms once during setup.
Client portal & e-signatures
Customers view proposals online, sign electronically, and approve — all from a shared link.
Track views & conversions
Know the moment a customer opens your proposal. See your close rate on the analytics dashboard.
Cost library & materials
Save your common line items. Browse reference pricing for equipment across trades.
8 templates, 3 trades
HVAC, roofing, and remodeling. Each template is tuned for the job type with trade-specific details.
Simple pricing
Start free. All trades included on every plan.
$249/yr · Save 28%
Great for sole proprietors.
- 15 proposals/month
- 8 templates — all trades
- Branded PDFs
- Proposal tracking
- Cost library
3 proposals free on all plans — no credit card required. See full plan details →